Client: One of a Reputed Universities | Dhaka, Bangladesh
Smart Resourcing International is inviting applications for the position of Director – Marketing & Internal Quality Assurance Cell (IQAC) for one of the reputed universities in Dhaka, Bangladesh. This senior leadership position is ideal for experienced professionals with a proven background in higher education marketing, institutional branding, admissions strategy, quality assurance, accreditation, and academic administration. The successful candidate will play a vital role in strengthening the university's brand presence, improving student enrolment, ensuring quality standards, and driving continuous institutional improvement.
Position Details
| Particulars | Details |
|---|---|
| Client Name | One of a Reputed Universities | Dhaka, Bangladesh |
| Department | Marketing & Internal Quality Assurance Cell (IQAC) |
| Position | Director – Marketing & IQAC |
| Industry | Higher Education |
| Location | Dhaka, Bangladesh |
| Reporting To | Vice Chancellor / Board of Trustees |
| Interview Mode | CV Selection followed by Zoom Interview |
| Nationality | India / Sri Lanka |
| Salary | Negotiable |
| Benefits | HRA + Transportation + Food Allowance |
| Working Environment | University Administration & Strategic Leadership |
Job Responsibilities
- Develop and implement comprehensive marketing strategies to enhance the university's national and international brand visibility.
- Plan and execute student recruitment campaigns through digital marketing, education fairs, institutional partnerships and promotional events.
- Lead the Internal Quality Assurance Cell (IQAC) to ensure continuous improvement in academic and administrative quality.
- Coordinate institutional accreditation activities, quality audits and compliance with national and international higher education standards.
- Monitor key institutional performance indicators and recommend strategic improvements.
- Collaborate with academic departments to strengthen programme quality, student satisfaction and graduate employability.
- Develop branding initiatives, promotional materials, media campaigns and corporate communications.
- Manage relationships with educational partners, industry stakeholders, government agencies and accreditation bodies.
- Conduct market research to identify new academic programmes, emerging trends and student recruitment opportunities.
- Prepare annual marketing plans, IQAC reports, institutional performance reports and strategic recommendations for university leadership.
- Supervise the marketing, admissions and quality assurance teams while ensuring achievement of departmental objectives.
- Promote a culture of continuous quality improvement, innovation and institutional excellence across the university.
Eligibility Criteria
- Master's Degree in Marketing, Business Administration, Management or a related discipline. Ph.D. will be an added advantage.
- Minimum 10–15 years of leadership experience in university marketing, admissions, academic administration or quality assurance.
- Strong knowledge of IQAC processes, accreditation standards and higher education quality frameworks.
- Proven experience in institutional branding, strategic marketing and student recruitment.
- Excellent understanding of digital marketing, social media campaigns, CRM systems and marketing analytics.
- Experience in preparing accreditation reports, institutional self-assessment reports and quality audits.
- Outstanding leadership, communication, presentation and stakeholder management skills.
- Ability to manage multidisciplinary teams and work effectively in an international academic environment.
- Strong analytical, organizational and strategic planning capabilities.
Working Conditions
- Professional university campus with modern administrative infrastructure.
- Leadership role involving strategic planning, institutional development and quality enhancement.
- Regular interaction with academic leaders, students, accreditation agencies, government authorities and international partners.
Required Documents
Applicants are requested to submit the following documents:
- Updated Curriculum Vitae (CV)
- Academic Qualification Certificates
- Experience Certificates
- Professional Certifications (if applicable)
- Passport Copy
- Recent Passport Size Photograph
Selection Process
- CV Shortlisting
- Profile Evaluation
- Zoom Interview with the University Selection Committee
- Final Selection
- Employment Documentation & Visa Processing
- Joining at Dhaka, Bangladesh
Apply Now
Experienced professionals with expertise in higher education marketing, admissions, institutional branding and quality assurance are encouraged to apply with their updated CV and supporting documents. This is an excellent opportunity to contribute to the growth and international recognition of one of Bangladesh's leading universities.
Only shortlisted candidates will be contacted for the interview process.
